# Revenue ## Advertising Advertising is changing as technology expands so is how we interact with brands. Brands want new ways to reach their target markets. Branding is more about creating experiences and connecting with people in a meaningful way. Rather than the trashy in your face advertising of yesteryear. The Dogizen Launchpad, will build partnerships with brands that reflect our games and create fully integrated experiences, bringing brands to their people in fun ways. Rewarding player participation with them. No players can TREATZ for every advertisement they engage with. Fuelling the Dogizen ecosystem. These ads will never be at the annoyance of players, we will use digital product placement, things like collecting an item in-game and then achieving an IRL discount. Game Advertising revenue makes up over 90% of total mobile gaming revenue. the mobile gaming market in the US alone is expected to raise $8.59 billion in revenue next year. Year on year this has steadily grown.
## Partnerships As part of our core ethos of connection, **Dogizen** has ambitious partnership plans across the Web3 landscape to bring a wide range of uses to the **Dogiz token**. The Web3 world is rapidly expanding, with projects emerging that integrate crypto into our everyday products, both online and offline—whether it's IRL travel, gaming, or DeFi. Our goal is to build bridges and incorporate **Dogiz** into all upcoming platforms, giving your in-game actions real value while ensuring the token circulates across multiple products. The plan is to make this a two-way street with our Dogizen game having more features and loot boxes with even better surprises. Creating a healthy ecosystem and an even happier and well rewarded community. ## In App Purchases In-app purchases have proven to be a powerful revenue stream, and **Dogizen** is no exception. In fact, Citizen has already generated $26 million in revenue through **Telegram Stars**, showing that when product-market fit is found within a game, users are eager to spend on digital items. However, we want the **Dogizen Store** to be different. All of our in-game purchases will focus on **personalising your experience**, marking your unique journey within the **Dogizen Universe**, advancing within games, unlocking content and accessing services from our partners. We’re excited to transform the store into a one-stop shop, offering our community the things they truly care about. We’ve got some **exciting releases** lined up in the next phases of our roadmap—eeekk! Oh wait...ruff! I almost forgot I’m a dog... but hey, I can still get excited, right? 🐾 --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://whitepaper.dogizen.io/dogizen-universe/revenue.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.