# About Dogizen An introduction to all things DOGIZ ## Unleashing the Next-Gen of Telegram Gaming Dogizen is a dog-themed social gaming experience built on Telegram, designed to connect the world through fun, interactive gameplay. Powered by TON, Dogizen makes Web3 accessible to Telegram's 900 million users, allowing them to seamlessly join our game and ecosystem right from their favourite messaging app.\ \ Offering an open source SDK there is plenty in store for developers, with an out the box package to support telegram gaming development. With each new innovation, comes new opportunity and a new field to play in. Most importantly a chance to do things better. Our mission is to lead the future of Web3 gaming, connecting people through travel, exploration, and meaningful social interactions, both online and in the real world. ### Let's Comb Through the Fluff **Community**\ Our journey begins with the Dogizen MVP, which has already acquired over 1 million users and counting. We plan to build even more games to expand the experience and create a user-first ads platform, where players can earn revenue from gaming and engaging with brands they care about. By integrating ads directly into in-game adventures, we offer players meaningful brand interactions and revenue-sharing opportunities. \ **Dogizen Universe**\ Dogizen aims to create more apps with the **Dogizen SDK**, useful apps with real utility, whether it be thrilling action PvP shooters played with your Telegram buddies or mini-game integrations with brands. Whether you're a player, indy developer or an established brand, inside the **Dogizen Universe** there is something for everyone. \ \ **The Launchpad**\ The **Dogizen Launchpad** makes launching telegram games super simple, it encompasses our SDK, community and analytics dashboards to allow seasoned developers or even just people with great ideas to launch their own games, optimise them and tap into an existing audience waiting to go on their next gaming quest. **How does it work?** \ Think tap-to-fill mini-game with your favourite fast-food chain and the chance to win a free milkshake for participating. The world no longer wants useless ads shovelled at them or brands aimlessly using random endorsement. In a digital world they want to feel heard, listened to and connected with. We bring brands into the future, help them do better and align them with users who share in their values. We also think players deserve the best games. There are tons of developers out there with the next big concept but without the funds or large development team needed to build, test and rollout. We help them take thier product map to the moon. \ **The Future**\ This is just the first step on our roadmap toward a future where Dogizen’s global adventures extend beyond the digital world. In the long term, we envision Dogizen evolving into a broader ecosystem where users can use [DOGIZ ](/dogiz-token)and the power of SocialFi for all sorts of payments. We will make partnerships and grow so [DOGIZ](/dogiz-token) (more on this later) can be used in all corners of the globe.
### The Present - Dogizen MVP *** * [x] 👥 **A 1M Strong Community**\ Our thriving player base, united and growing. * [x] 🐾 **Dogizen Tap-to-Earn**\ Simple, fun, and rewarding gameplay for everyone. ### The Future - Dogizen Universe *** * [ ] 🎮 **Dogizen Arcade**\ A variety of exciting games, easily accessible for all. * [ ] 🚀 **Dogizen Launchpad**\ Fast-track your game development and launch with ease. * [ ] 💻 **Dogizen SDK (Software Development Kit)**\ Tools to empower developers to create the next big thing. * [ ] 🪙 **DOGIZ Token**\ The heart of our ecosystem, driving rewards and community engagement. **Fun Fact** *If the Dogizen pup looks familiar in his blue hoodie, you might be right. Dogizen is inspired by the dog of a certain famous app creator. Shhh... no barking allowed!*
# Market Insights A look into the future of Telegram and mobile gaming. Here we evaluate predecessors, current competitors and the predicted growth trajectory. ## Tap to Earn Gaming ### Market Proposition The mobile gaming market is booming, with Play-to-Earn (P2E) games gaining significant traction. However, many P2E games face challenges in onboarding new users and providing a seamless gaming experience. Dogizen addresses these issues by leveraging Telegram's massive user base and intuitive interface. SocialFi is the solution. | Telegram Gaming | With over 950 million active users, Telegram provides a vast and engaged audience for mobile games. | | -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Generation Alpha | Young users respond positively to in-game advertising and reward-based systems. 73% play mobile games. | | Democratizing Gaming | Dogizen allows players to contribute to the game's success and share in its rewards. | | Gen Z | 69%of Gen Z play mobile games, 52% spend inside games. Social gaming is the most important aspect. The most important are the ability to work towards a common goal, compete and hang-out with friends. | Dogizen is positioned to revolutionize mobile gaming by combining social interaction, rewards, and ease of use, making it the go-to platform for gamers on the go.\
\
# The Rise of In-App Mini Games A brief overview of the social chat gaming phenomenon. Sometimes refereed to as Social-Fi. ## **How Did it Happen?** Mobile gaming is moving from the app store in favour of the bot. It allows Apps essentially to become their own App Store as we have seen with Telegram Stars. Apps are no longer restricted to being one thing or providing one service they have advanced to become their own ecosystems and host a world within a world. ## Who Leads the Market? The Chinese super app WeChat plays a vital role in mobile game traffic in China. In February 2024, gaming mini-programs on WeChat accounted for 80.3 percent of the total user traffic in the Chinese mobile gaming industry. The future of Telegram is set to take the same trajectory. Telegram user growth has seen a massive increase with founder Durov attributing Catizen and Hamster Kombat to the hug surge in user growth of 150 million additional users. With the ongoing expansion of China's WeChat mini-games market, 37 Interactive Entertainment and other prominent game developers joined the fray. In February 2024, *Xundao Daqian* owned by 37 Interactive Entertainment led with 162.41 million monthly active users, while Tencent claimed two spots in the top ten most-used WeChat mini-games. The overall number for Monthly Active Users on WeChat games is 600 million. **Competitor Table** | Platform | Mini Game MAU (Monthly Active Users) | Mini Game Penetration Rate (%) | | -------- | ------------------------------------ | ------------------------------ | | WeChat | 600 million | 45% | | Facebook | 400 million | 12% | | Telegram | 40 million | 4% | ## What the Future Holds Telegram is in its infancy compared to the other two social giants of the app world. There is an upward trend for Telegram to capture a large chunk of this market. Telegram in its early stages by integrating TON is at a superior advantage to its competitors in its web3 application. The TON network allows gaming activity to be tracked on-chain and allows gaming communities to create rewards systems with NFT and Token integration. # TON & Telegram ## The Union Telegram has been a pioneer in bringing blockchain technology into the mainstream, and its relationship with **TON (The Open Network)** reflects a shared vision of privacy, freedom, and decentralisation. In **September 2023**, Telegram officially **endorsed TON** as its **Web3 infrastructure**, further solidifying the platform's role in the future of decentralised technologies. This endorsement highlights Telegram’s commitment to integrating blockchain technology into its ecosystem, empowering users to connect and transact on their own terms. TON is an **open-source, decentralised blockchain platform**, offering a foundation for Web3 applications, secure communications, and payments. In a move towards further decentralisation, earlier this year, TON also announced that **Tether tokens** could be issued on its blockchain, allowing Telegram users to send stablecoins directly within the app. ## **Mutual Growth and Accelerating Adoption** The partnership between **Telegram** and **TON** has been a powerful driver of mutual growth. As TON evolves, it has helped **accelerate Telegram’s user acquisition** by seamlessly integrating popular **Telegram games** with blockchain capabilities, making the platform more attractive to gamers and developers. It's easy to see why, statistics indicate that gaming companies with annual revenues below $1 billion typically allocate around 25% of their revenue to marketing, with some investing even more. This is significantly higher than the average marketing spend of other software companies, which hovers around 15%. Telegram has 900 million users sat waiting to play it give new gaming compoanies a mighty head start in one of the most challenging tasks of a product launch and has the potential to drastically cut marketing spend, freeing up more money for development and stepping into profitability. By providing a seamless, in-app Web3 experience, **TON** enables users to access blockchain technology without friction, fostering a growing and active community. With Telegram's official endorsement of TON as its **Web3 infrastructure**, the TON ecosystem has seen a surge in adoption. This has translated directly into **increased interest in the TON token**, which has experienced a rise in value as users, developers, and investors recognise the potential of this integrated ecosystem. The collaboration between Telegram and TON demonstrates how blockchain can enhance traditional platforms, bringing more users into the Web3 space while providing added value through gaming, payments, and decentralised applications. ## Acquisition in New Regions The CEO of Bybit Ben Zhou spoke enthusiastically about the growth of the TON network in densely populated countries like Nigeria which accounts for 2.85% of the worlds total humans. He predicts “Bybit will partner with more TON projects and views it as a huge area of growth for the exchange.” \ Token 2049. ## **A Vision for the Future** Both **Telegram** and **TON** are built with privacy and freedom at their core, aiming to create a world where users have complete control over their communications and transactions. With a focus on **democratising access** to decentralised apps and services, the partnership between Telegram and TON opens up new possibilities for users and developers alike, setting the stage for the future of decentralised communications and financial systems.
# Mobile Gaming Revenue This number has been steadily increasing and new markets will be opened as smart-phone ownership and internet access begins to have a higher penetration in new global regions. The global revenue in the 'Mobile Games' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total 33.2 billion U.S. dollars (+33.62 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 131.96 billion U.S. dollars and therefore a new peak in 2029.\ \ In 2022, mobile apps captured an astounding **3.8 trillion hours of consumer time**, with 21% of users aged 23 to 38 opening an app more than 50 times a day. Pretty additcive!\ \ Popular platforms like **WhatsApp, Instagram, TikTok, Telegram**, and **Facebook** dominated app downloads, underscoring the fact that these apps command user attention far beyond traditional mobile experiences. For **Dogizen**, this presents a significant opportunity. **Dogizen can leverage platforms like Telegram** to penetrate the gaming market more effectively. Users are already highly engaged within these social ecosystems, and integrating gaming experiences here can fast-track **user acquisition** and engagement, bypassing the hurdles of crowded app stores. Take the example of **Hamster Kombat**, which saw rapid growth due to its integration with Web3 and the **ease of social referrals** within Telegram. It's Social-Fi element gave it an edge over other app store games with similar gameplay, enabling it to compete in terms of download adoption speeds with industry giants like Meta, whose **Threads** app reached the 100 million in mere days. **Hamster Kombat** was one of the first to achieve such scale, showing how the right platform partnerships can supercharge growth. For **Dogizen**, tapping into these social apps where users are already spending hours each day provides an immediate growth advantage, allowing faster **viral adoption**, higher **referral rates**, and the unique opportunity to dominate Social-Fi.
# Dogizen Tap To Earn MVP ## The MVP At **Dogizen**, we’re committed to democratising the process of building a community-driven gaming platform. We had a dream: to build the next generation of **Telegram gaming**—and we’re doing just that with Dogizen. This platform offers a thrilling global adventure with your **digital canine companion**, combining **exploration**, **social interaction**, and **rewards** into one seamless and engaging experience. It’s not just a game—it’s an ecosystem designed for **fun** and **fairness**, where everyone can participate and **earn**. But to achieve our ambitions, we needed to raise funds. Our roadmap is bold and ambitious—check it out and you’ll see how we plan to revolutionise Telegram gaming. We’re not backed by huge companies, unlike other tap-to-earn projects. Instead, we’re the **hero in our own story**, fighting the corporate cats—you know who you are. ## The Purpose We thought, “What better way to pay homage to the first wave of **Telegram gaming** than with **tap-to-earn**?” The tech has evolved quickly, fortunately for us, we move even a little faster, when chasing the big squeaky ball that represents our dreams. By creating our MVP, we’ve ensured that our community can participate **fairly**, while maintaining **privacy** and ensuring **rewards** for all. We want you to **grow** with us, and yes, we also want you to **get rich** along the way. ## **Core Features of Dogizen** Dogizen offers a blend of exploration, social interaction, and earning potential, all while keeping **fun** and **rewards** at the heart of the experience. Here’s a breakdown of the key features: | **Feature** | **Description** | | ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- | | **Global Exploration** | Travel to diverse locations, each with unique challenges and rewards. | | **Social Interaction** | Connect with friends, refer new players, and embark on shared adventures. | | **Customisation** | Personalise your journey by collecting items along the way. | | **Dogizen Passport** | Your gateway to exploring the Dogizen Universe. Earn Treatz by discovering new places and adventures. Your passport reflects your unique journey. | | **Earning Treatz** | Earn Treatz, the in-game currency, by completing tasks and exploring new locations. | *** ### **Passive Income and Idle Earnings** Dogizen ensures continuous engagement by allowing players to **earn rewards** even when they’re not actively playing. It’s not just about constant tapping—**idle earnings** and **passive income** are key components of the game. * **Idle Earnings:**\ Your Dogizen dog keeps exploring and earning **Treatz** even when you’re offline. * **Passive Income:**\ As you progress in the game, you’ll unlock higher passive earning potential, making the journey both exciting and rewarding. The exciting part for now exists in the Airdrop. The exciting gameplay elements are those that are yet to come. *** ### **Tap to Earn** The **Tap-to-Earn** mechanism in Dogizen allows players to collect **Treatz** through both **active** and **idle** gameplay. This dual approach ensures players are always making progress and being rewarded, whether actively engaged or taking a quick break. | **Gameplay Type** | **Tap Strategy** | | ------------------- | ------------------------------------------------------------------------- | | **Active Gameplay** | Earn Treatz by completing challenges and interacting with the game. | | **Idle Earnings** | Continue to earn Treatz even when offline, ensuring constant progression. | By tapping, you’re not only playing—you’re **earning**. Whether actively completing tasks or letting your Dogizen dog roam, you’ll see your Treatz balance grow, making the game rewarding from every angle. *** ***
# How to play? How does Dogizen work? ### **How to Play Dogizen** Welcome to **Dogizen**, where you can tap your way to rewards, earn Treatz, and explore exciting opportunities within the Dogizen Universe. **Dogizen pays homage to the early boom of Telegram gaming** with the first **tap-to-earn presale**. Our vision for the next generation of **Telegram gaming** began with a simple idea: tapping. We wanted to create a platform where everyone could get involved, regardless of financial status—because at Dogizen, we believe everyone who contributes becomes part of our universe. Now that the **MVP** is out of the door, we’re already on our way to building even more exciting features and experiences for you.\ \ **1. Access the Dogizen Bot** To begin your journey, access the **Dogizen Bot** through the link below. This bot is your gateway to start tapping, earning coins, and engaging in activities within the Dogizen Universe. [**Launch Dogizen Bot**](https://t.me/dogizen_official_robot) *** #### **2. Tap to Earn Treatz** Your main goal is to collect **Treatz** by tapping. Treatz are your in-game currency, which can be spent on upgrades or saved to maximise your progress. * Tap as much as possible to collect Treatz. The more you tap, the more Treatz you’ll gather. * Keep an eye on your energy bar—you need energy to keep tapping. If you run out, don’t worry—it will recharge over time. *** #### **3. Boost Your Progress** Use your **Treatz** strategically to gain extra advantages and boost your gameplay. * **Energy Boosts**: Spend Treatz to increase your energy or upgrade your energy limit so you don’t run out of taps too quickly. * **Earnings Boosts**: Use Treatz to double, triple, or even quadruple your taps and accelerate your earnings. *** #### **4. Complete Activities & Earn More** Take part in various **in-game activities** to earn additional rewards. Some activities may require Treatz to enter, but they often offer higher returns. * Choose your destination within the game. * Complete activities to level up and unlock new ways to earn. * Earn idle rewards by participating in activities, like taking a virtual cab ride in New York or hopping on the bullet train in Japan. *** #### **5. Share Your Strategy** Sharing your strategies with fellow Dogizens is part of the fun! Help others become top travel earners by sharing tips, boosting progress, and competing for rewards. *** #### **6. Track Your Earnings** As you progress, keep track of your Treatz and other earnings to make the most of your rewards. You’ll be able to invest in upgrades that help you progress faster and earn more as you explore the Dogizen Universe. *** #### **7. Join the Community and Explore** Stay involved with the Dogizen community and look forward to exciting new games and features being added regularly. In Dogizen, there’s always a new adventure waiting to be discovered! *** # Airdrop ## **Rewards Forever!** **Treatz** function like Air Miles—collect them as you play and either spend them on upgrades inside the game or hold on to them for the **Dogizen Airdrop**. The more Treatz you hold, the greater your reward in the upcoming airdrop. **Spend wisely**—if you’ve used all your Treatz on upgrades and you haven't earned more by the time the airdrop occurs, you’ll miss out on your tokens.\ \ The **Dogizen Airdrop** will occur once the presale is complete, marking the close of **Phase 1** in our roadmap. The goal is simple: **acquire as many Treatz as possible** to maximise your airdrop rewards. Boost your progress by using Treatz to **increase your energy** or even raise your **energy limit**, so you can keep tapping without running out of steam. For even faster gains, use multistep boosts to **double, triple, or quadruple** your taps. Don't forget, we've allocated **40% of our total tokens** for distribution throughout the project on long-term rewards giving you a chance to earn big. Secure your **DOGIZ tokens** for a **lifetime revenue stream**, including rewards from our ads platform and new games through our **Telegram launchpad**. Please note, not all of the 40% community allocation will be unlocked on TGE.\
# Dogizen Universe ## **Welcome to the Dogizen Universe** The **Dogizen Universe** is a forward-thinking platform designed to empower developers and creators. It offers a powerful toolkit to seamlessly build, launch, and monetise gaming experiences within the Telegram ecosystem. ## **Core Features** 💻 [**The Developer SDK**](/dogizen-universe/the-developer-sdk)\ A comprehensive toolkit to accelerate development and bring your vision to life efficiently. 🚀 [**The** **Launchpad**](/dogizen-universe/the-launchpad)\ A streamlined launch system where games connect directly with an eager community. 🎮 [**The** **Arcade**](/dogizen-universe/the-arcade)\ A central hub for Telegram gaming, where a thriving player base is always looking for the next challenge. 💰[ **Revenue**](/dogizen-universe/revenue)\ Integrated opportunities for sustainable growth through in-game ad revenue and partnerships. ## The Future We’re excited to build dynamic, community-driven experiences for **gaming guilds** who want to tally points, track progress, and challenge one another, or **educational games** that entertain while teaching. The potential for big brands is equally vast—we’re developing clever product placement features and designing cross-over IRL experiences that deliver real value and benefits to our community. The possibilities are endless. We envision the Dogizen Universe as a space where **everyone**—from developers to brands—can build something unique. We’re excited to share more details as we continue expanding...
# The Developer SDK An overview of our tech, we'll be excited to share more once we get into the next phase, expect product documentation and for the geeks a few fireside community chats. ### What is an SDK? SDK stands for software development, essentially it means that apsiring developers don't need to build their own frameworks to create games on certain platforms, rather we provide the tools, and they can then focus on developing upon their vision to their hearts content. ### Our SDK For developers we are offering a full SDK for developers, providing them with all the necessary tools and components to build the next-gen gaming experience on Telegram. The initial version of the SDK will provide the necessary tools to build out current gen gaming experiences within Dogizen, such as tap to earn environments and other simple yet highly engaging gaming projects. However with the introduction of further gaming features and functionality, the Dogizen SDK will introduce more and more next-gen gaming tools for developers to get stuck into.
### **A Full-Stack Mini-Gaming Solution** Dogizen is developing a robust full-stack mini-gaming container technology, designed to streamline game development and operation. This technology includes a suite of components optimized for game creation, such as React, JavaScript frameworks, JavaScript Virtual Machines (JSVM), sandbox mechanisms, resource management controls, and support for mainstream game engines. Additionally, it offers compatibility with Native implementations and OpenGL, ensuring seamless integration across various platforms. Beyond the mini-game container, Dogizen provides a powerful set of tools for developers. This includes multi-terminal SDK integration, IDE-integrated development tools, a cloud service operation management platform, and a built-in advertising platform, allowing you to manage all aspects of your game’s development and distribution with ease. ### **TON Integration** Dogizen, like a yappy pup, is barking mad about TON. This passion for Web3 technology enables next-generation gaming features. With this integration, your game can support Web3 wallet login, decentralised payment systems, contract deployment, staking mechanisms, NFT integration, voting systems, and decentralised governance. These features bring the power of blockchain to your game, enhancing both player engagement and revenue opportunities. ### Quick Fire FAQs **How much will the SDK cost to use?** There is no set fee at the moment for the usage of the SDK as it all factors in to our vision for the Dogizen universe. #### Will there be any discounts or concessions offered? We are a big believer in the underdog, and so we will be offering free licensing to small/ independent developers throughout their usage of the Dogizen universe. Not only will this help the little guy, but in turn it will help further cement Dogizen as the go to, for Telegram gaming. # The Launchpad Introducing the Dogizen launchpad, a next-gen initiative to help build and grow the future of Telegram gaming. ## **Start Your Dogizen Space Mission** The Dogizen Universe is more than just a game, it is a launchpad for new gaming and social experiences on Telegram. We aim to build a platform where developers can create mini-games and collaborate to deliver amazing experiences.
### Core Features * 🎮 **Access to the 1M+ Dogizen Tap Community**\ The Dogizen tap-to-earn community, which is 1 million strong and eager, is incentivised to play and test any games featured within the launchpad. * 🕹️ **Free Inclusion in the Dogizen Arcade**\ A central hub for Telegram gaming, games featured in the launchpad gain instant access to a large and enthusiastic gaming community. * 💻 **Free Access to the Developer SDK**\ Developers will have access to the SDK to create their vision more efficiently and cost-effectively, providing an instant technical advantage. * 💰 **Fundraising**\ For projects that align with the Dogizen vision and meet the robust criteria, we offer limited fundraising opportunities, either through community fundraising or the Dogizen treasury.\*\
## **Your Launch Countdown** Ready to launch your product into the Dogizen Universe? This is what your **Dogizen space mission** looks like! Get your creation ready for lift-off! *** ### **T-minus 10 Prepare for Liftoff** With our launchpad, you can deploy your project quickly and securely, using the development environment you're already familiar with. Focus entirely on building your game while we manage the technical infrastructure, ensuring a smooth and efficient launch. By running a pre-launch BETA, you’ll gain invaluable insights into real player behaviour, which helps to fine-tune your game ahead of the full release. Our platform provides a robust foundation to test and refine your game, so you're fully prepared for launch day. ### **T-minus 5 Build Your Crew** Our platform offers instant access to a community of Telegram gamers eager to become your first BETA users. These players are ready for early access and rewards, giving you a direct route to quickly onboard key users and gather essential feedback. Seamless integration within Telegram means your game can easily tap into new regions and player segments. This early access to a ready-made market allows you to optimise your game in a real-world setting, providing the insights needed to achieve a smooth, efficient launch and positioning your game for success in an ultra-competitive landscape. ### **T-minus 3 Fuel Engagement** Building a thriving community is one of the most challenging tasks for game developers, but Dogizen simplifies this for you. We provide built-in tools that help grow and engage your audience. With features like social leaderboards for chats and groups, you can increase participation and excitement. Set in-game missions that not only enhance gameplay but also expand your social channels, encouraging active involvement from your players. By leveraging these tools, you’ll have a highly engaged community that boosts both retention and growth, giving you the competitive edge needed for long-term success. ### **T-minus 1 Achieve Market Fit** Achieving product-market fit is crucial, and every step you take with Dogizen helps you get there faster. From the insights gathered during the BETA phase to ongoing engagement, our dashboard provides real-time data on how players interact with your new features. You can optimise the user experience by tracking daily active users, monitoring what features increase retention, and leveraging social listening tools for community sentiment. At Dogizen, we measure engagement to identify your best-performing campaigns and accelerate your path to product-market fit. With our guidance, you’ll build something players love, without wasting resources. ### **Liftoff Explore New Frontiers** With your game launched and revenue flowing, it’s time to explore new realms. At Dogizen, we believe that growth doesn’t stop at launch. Our ads platform helps you connect with more brands and partners, expanding your revenue streams while keeping players engaged. As you explore new opportunities, Dogizen is here to support you on the ground, ensuring that you continue to grow with us. Whether it’s adding more games, onboarding new players, or partnering with brands, we’re on this journey together. **Explore new frontiers with Dogizen, and let’s see where your game can take you.**
\*Fundraising is dependent on extra criteria to be decided by the Dogizen community and project. # The Arcade The Dogizen Arcade will feature a wide range of games, offering diverse genres, complexity levels, and gameplay mechanics. From simple, fast-paced arcade games to more complex multiplayer experiences, there will be something for everyone. The games are lightweight, accessible, and can be played directly within the Telegram app without requiring downloads or installations. Our aim is to keep gameplay exciting and fresh by introducing a comprehensive library of games, ensuring there's always something new and entertaining to enjoy. Expect a broad selection of mini-apps that cater to various gaming preferences.\ \ This is the one we're most excited about a world of mini-games for all our Dogizen fans to start playing. All of our games will be next-gen, and just for fun we may still include a tap gesture here and there. # Revenue ## Advertising Advertising is changing as technology expands so is how we interact with brands. Brands want new ways to reach their target markets. Branding is more about creating experiences and connecting with people in a meaningful way. Rather than the trashy in your face advertising of yesteryear. The Dogizen Launchpad, will build partnerships with brands that reflect our games and create fully integrated experiences, bringing brands to their people in fun ways. Rewarding player participation with them. No players can TREATZ for every advertisement they engage with. Fuelling the Dogizen ecosystem. These ads will never be at the annoyance of players, we will use digital product placement, things like collecting an item in-game and then achieving an IRL discount. Game Advertising revenue makes up over 90% of total mobile gaming revenue. the mobile gaming market in the US alone is expected to raise $8.59 billion in revenue next year. Year on year this has steadily grown.
## Partnerships As part of our core ethos of connection, **Dogizen** has ambitious partnership plans across the Web3 landscape to bring a wide range of uses to the **Dogiz token**. The Web3 world is rapidly expanding, with projects emerging that integrate crypto into our everyday products, both online and offline—whether it's IRL travel, gaming, or DeFi. Our goal is to build bridges and incorporate **Dogiz** into all upcoming platforms, giving your in-game actions real value while ensuring the token circulates across multiple products. The plan is to make this a two-way street with our Dogizen game having more features and loot boxes with even better surprises. Creating a healthy ecosystem and an even happier and well rewarded community. ## In App Purchases In-app purchases have proven to be a powerful revenue stream, and **Dogizen** is no exception. In fact, Citizen has already generated $26 million in revenue through **Telegram Stars**, showing that when product-market fit is found within a game, users are eager to spend on digital items. However, we want the **Dogizen Store** to be different. All of our in-game purchases will focus on **personalising your experience**, marking your unique journey within the **Dogizen Universe**, advancing within games, unlocking content and accessing services from our partners. We’re excited to transform the store into a one-stop shop, offering our community the things they truly care about. We’ve got some **exciting releases** lined up in the next phases of our roadmap—eeekk! Oh wait...ruff! I almost forgot I’m a dog... but hey, I can still get excited, right? 🐾 # DOGIZ Token ### What Makes DOGIZ? We’ve really thought about what makes a token work, and here’s what we’ve learned, speculation and hype might get you started, but they only take you so far. For long-term success, a token needs real **utility**. That’s why the **Dogiz Token** is deeply integrated into our ecosystem, with a clear purpose tied to **rewards and community participation**. \ \ Holders of the Dogiz Token will be able to receive a **revenue share** from both our ads platform and the games within the Dogizen Universe. This creates a direct line of value between the success of the platform and our loyal token holders. We are dedicated to rewarding those who have built alongside us, helping to bring our vision to life. What makes dogs, dogs? Their loyalty to their owners. What makes Dogiz, Dogiz is their loyalty to their HODLRs.
### DOGIZ Airdrop Early players will have the **exclusive opportunity** to receive DOGIZ through our **Dogizen Airdrop**. These tokens are directly tied to our **revenue-sharing model**, allowing players to earn from ads and games across the Dogizen Universe. This airdrop isn’t just a reward—it’s a way to involve our earliest community members in the ecosystem’s growth, giving them access to meaningful rewards as we expand. Only those who were part of Dogizen’s early stages will be eligible for this special distribution. **Getting in early truly means getting in early**.
### **A Tangent on the Token** Take this paragraph as your dog softly growling and tugging on your sleeve because there’s a stack of bacon-scented cash on the sidewalk, and he doesn’t want you to miss it. While we want to stay focused on talking about the product, we encourage everyone to **start tapping** if you haven’t already. We would hate for you to miss out on being rewarded after being part of our journey. Your participation is like giving a puppy a pet—something we deeply appreciate. We value all users who take the time to engage with us, even by reading our whitepaper, and this will be tied to **extra coin rewards**. So please, get tapping—we want to reward everyone who’s been a part of our journey by paying our doggy dues. # Tokenomics This where we delve into our Tokenomic split and transparently explain the reasons for allocation and the plans for each section. ### The Ethos Behind the Ecosystem At **Dogizen**, we’ve carefully designed our token allocation to reflect our core values—putting the community first and ensuring that users benefit from their time spent in our ecosystem. Our tokenomics structure is not just a financial framework but a clear statement of how we intend to build and sustain our vision. ### **Token Allocation Overview** | Allocation | Percentage | Tokens | | ---------- | ---------- | --------------------- | | Presale | 10% | 100,000,000,000 | | Community | 40% | 400,000,000,000 | | Liquidity | 15% | 150,000,000,000 | | Marketing | 15% | 150,000,000,000 | | Product | 20% | 200,000,000,000 | | **Total** | **100%** | **1,000,000,000,000** | ### Presale Our **presale**, which accounts for 10% of the total allocation, is designed to raise the funds necessary to build the Dogizen Launchpad. We’ve chosen this route over traditional venture capital (VC) funding for a reason, **we believe in Web3** and want to remain true to its ethos. By steering clear of corporate backers, we maintain our independence, allowing us to innovate freely and answer directly to our community rather than to investors in suits (they come to extract value, we're here to create it). Our goal is to create a platform by and for gamers—not one shaped by external pressures. This ensures that the interests of the community come first in every decision we make. ### Community We've allocated 40% of our total tokens to the **community**, demonstrating our commitment to the players who make Dogizen what it is. Unlike traditional game studios that focus on extracting value from users, we aim to create an ecosystem where the more fun you have, the more you feel valued. The core of our philosophy revolves around building enjoyable games while rewarding player loyalty and engagement. Dogizen is built by gamers for gamers, and we put our players' experiences first. It's not just about playing games; it's about feeling connected to a larger community. ### Liquidity To ensure the smooth operation of the **Dogiz token** and a healthy trading ecosystem, we have allocated 15% of tokens for **liquidity**. This will help stabilise the token’s value, provide consistent trading opportunities, and allow for seamless transactions across exchanges. A strong liquidity pool is vital for maintaining token accessibility and fostering long-term confidence within the Dogizen economy. ### Marketing We’ve set aside 15% of the tokens for **marketing** because we’re building something big, and we want the world to know about it. With over 1 million Dogizen users already tapping for Treatz organically, we’re now ready to scale up. Our aim is to become the top Telegram game launchpad in the space, and to do that, we need to grow aggressively. As Telegram expands into new regions, Dogizen will be there, tapping into that user base and leveraging it to onboard new players. Our marketing strategy is simple—focus less on tech jargon and more on making Web3 fun and accessible. Players care about the experience, not the backend, so we’re delivering fun, engaging games that speak for themselves. ### Product We've allocated 20% of the total tokens for **product development**, focused on creating the Dogizen Universe. This investment is crucial for rapid and ongoing development, enabling us to bring new, innovative features and experiences to life. The funds raised through our presale will go directly into building these core elements, ensuring that the Dogizen Universe expands quickly and efficiently. Our priority is to deliver our SDK and Launchpad that make Dogizen the go-to gaming platform in Web3. ## The Dogizen Difference With an MVP and 1 million users onboard we're already delivering real results. As crypto veterans, we’ve earned our dog tags, and what we’ve learnt is that players care about the gameplay experience, not the tech behind it. We’ve focused our resources on building a strong community, delivering fun games, and creating a sustainable Web3 economy. Our goal is simple, immersive gameplay and a player-first ecosystem. We let the experience speak for itself—without unnecessary tech chatter. It’s all about the fun, the community, and the rewards that keep players coming back. # The Roadmap Stay tuned for updates and strike off our accomplishments as we go! ## **Phase 1 Foundation** The foundation of the Dogizen platform is built in this phase. We have already achieved key milestones like launching our MVP and reaching 1 million users. The focus now is on completing the presale raise, which will fuel further growth and development. Once the presale is completed, we will launch the **Dogiz Token** on exchanges and reward our loyal early supporters with the **Dogiz Airdrop** for Treatz holders. * [x] **Launch MVP**\ The first step in building the Dogizen platform. * [x] **1 Million Users**\ Reached a significant milestone with an active and engaged community. * [ ] **Presale Raise** \ Securing funding to fuel further development. * [ ] **Launch Dogiz Token on Exchanges**\ Official launch of the Dogiz token for trading and circulation. * [ ] **Dogiz Airdrop for Treatz Holders**\ Rewarding early supporters with the Dogiz airdrop. *This phase lays the groundwork for the platform’s growth, and the success of the following phases depends on a successful presale raise and the engagement of our community.* *** ## **Phase 2 Expansion** As we move into Phase 2, Dogizen is set to grow its ecosystem with new features, partnerships, and revenue-sharing opportunities. **In-game ads** will be introduced to provide developers and players with new monetisation channels, while **more features inside Dogizen** will continue to enhance the user experience. A key part of this phase is the **revenue share**for Dogiz holders, giving back to those invested in the platform. We’ll also deploy the **Dogizen Launchpad**, allowing developers to bring new games and products into the ecosystem. * [ ] **Developer SDK** \ Launching the Software Development Kit (SDK) to empower developers. * [ ] **Dogizen Arcade Launch**\ Launching the Dogizen Arcade to transform Dogizen into a full gaming platform. * [ ] **Dogizen Launchpad Deployment**\ Providing a platform for developers to deploy their games and products within Dogizen. *Phase 2 focuses on scaling the platform’s capabilities, enabling more creators to join the Dogizen Universe and creating opportunities for both developers and the community.* *** ## **Phase 3 Future Innovation** Phase 3 is all about pushing the boundaries of what the Dogizen Universe can offer. With the **SDK**, developers will gain access to the tools they need to build innovative games quickly. The **Dogizen Fund** will also support developers with financial backing. Our **Innovative Ads Platform** will introduce seamless in-game product placement and brand partnerships, making ads a natural part of the gaming experience. Finally, the integration of **IRL rewards** for brands will blur the lines between digital and physical, offering tangible benefits to players and partners alike. * [ ] **Innovative Ads Platform**\ Evolving the advertising platform for seamless in-game integration with gameplay pleasing ads. * [ ] **Revenue Share for Dogiz Holders**\ Launching revenue-sharing opportunities for Dogiz token holders. * [ ] **Brand Partnerships**\ Collaborating with online and real world brands to create unique in-game experiences. *Phase 3 brings endless opportunities for developers, brands, and players, positioning the Dogizen Universe as a leading platform for immersive experiences and sustainable growth.* # How to Buy # Telegram Stars #### 1. Open Telegram First, open the Telegram app on your device. #### 2. Open the Dogizen Game In Telegram, locate and open the Dogizen game. #### 3. Find the Buy Button At the bottom bar of the game screen, you’ll see a menu. On the far-right side, there is a **Buy** button with a gold bar logo.\ Click this **Buy** button to proceed. #### 4. View the Buy DOGIZ Page Once you click the **Buy** button, you will be taken to the **Buy DOGIZ** page. Here, you’ll see important information such as: * The total amount raised so far. * The current presale stage. * The current price of $DOGIZ. #### 5. Enter the Amount You Want to Spend Below the informational section, you’ll see the **Amount to Pay** field. * In the bar with a star icon, type in the number of Telegram stars you want to spend. * Below this, you will see: * **Conversion Amount**: The amount you are spending in stars. * **Dollar Equivalent (USD)**: How much you’re paying in dollars. * **$DOGIZ Tokens**: The amount of $DOGIZ tokens you will receive. #### 6. Choose Your Payment Method Now you can choose how you want to pay for your $DOGIZ tokens: * **Option 1**: Pay with Telegram Stars. * **Option 2**: Pay with Crypto (recommended to avoid additional fees).\ \ **Option 1: Pay with Telegram Stars** > **Note**: If you pay with Telegram Stars, there is a 30% additional fee added by Google Play or Apple Store. Unfortunately, we cannot control this, which is why we recommend using the **Crypto** option to avoid this fee. **6.1. Click the BUY $DOGIZ Button** Click the yellow button labeled **BUY $DOGIZ**. **6.2. Review the Transaction Details** A new box will pop up showing you: * The number of stars you are using. * The dollar amount equivalent. * The number of $DOGIZ tokens you will receive. **6.3. Click Continue** Click the yellow **Continue** button to proceed. **6.4. Wait for Processing** At the top of the screen, you’ll see a bar with a rocket icon indicating that the transaction is being processed. It may take a few seconds. **6.5. Confirm Your Purchase** After processing, Dogizen will ask you to confirm your purchase.\ Click the **Confirm** button (blue bar) to complete your purchase. **6.6. If You Don’t Have Enough Stars** If you don’t already have enough Telegram stars: * You will be prompted to purchase more. * Select the amount of stars you need to top up. It will show how many stars are needed to complete the transaction. * If the correct amount is not displayed, you can use the dropdown menu for **Show More Options**. **6.7. Review Your Stars Purchase** Once you’ve selected the stars you need: * The cost will be shown in your local currency. * You can use **Apple Pay** on iOS or **Google Pay** on Android to complete the purchase. **6.8. Confirm Payment** You will be asked to confirm your payment by entering your Apple Store or Google Play password. \ Alternatively you always have the option to also select from the below options:
* **a. Debit Card** * **b. Credit Card** * **c. Apple Pay** * **d. Google Pay** You can pay with any of these options depending on your device and stored payment methods. Once you have confirmed, you will receive a notification confirming the successful purchase of your stars. You may need to restart the Dogizen app inside Telegram and begin the purchase process again. Don’t worry—this should take less than a minute! Stars are speedy Telegram travellers.\ \ The Screen will now show your purchase and the amount of $DOGIZ tokens you own. \ \ We will release more information in how to claim your $DOGIZ once the presale ends. # Presale Website How to Purchase $DOGIZ on the Presale Site ## Wallet Setup Guide Alright world traveller, before we get started, you’ll need a wallet. The DEX is like a currency exchange. Where you swap one curency for another. usually on trips it is the currency of your destination. Since you're here your destination is the Dogizen Universe. The first port of call is to purchase some $DOGIZ tokens. #### 1. Choose Your Wallet We’ve got our favourite wallet recommendation for you, but hey, just like dogs have their favourite toys, you’re free to sniff around and choose what feels right for you. However, we **strongly suggest** sticking with our recommendation to make things simple and smooth for your paws.\ Once you’re set up, you’ll be ready to chase down those $DOGIZ tokens like a dog after a squirrel! #### 2. Enter the Presale Site Navigate to the presale site where you’ll see the **DEX (Decentralised Exchange)**. #### 3. Connect Your Wallet Click the **Connect Wallet** button, and select the option to connect via your browser. We recommend using **Metamask** on a Google Chrome browser, but you can also use **Phantom**, **OKX**, **Trust Wallet**, or any other compatible wallet of your choice. > If you need help setting up Metamask, here’s a [handy guide](https://support.metamask.io/getting-started/getting-started-with-metamask/). #### 4. Select Your Currency and DOGIZ Amount Once your wallet is connected: * **a.** Select the currency you wish to use for your purchase. * **b.** Enter the amount of $DOGIZ tokens you want to buy. #### 5. Confirm the Transaction After entering the necessary details, you will be redirected to your wallet to confirm the transaction. Follow the prompts in your wallet to finalise the purchase. #### 6. Wait for Your $DOGIZ Tokens After confirming the transaction, it will be complete. However, your $DOGIZ tokens will not immediately appear in your wallet. They will be available once the presale has ended. More information to come so be sure to follow all of the $DOGIZ channles.